Saturday Sessions: An AI Business is still a Business

Hey Prompt Entrepreneur,

Bit of news that'll make you chuckle - Tai Lopez just got an SEC investigation…oopsie!

Remember when his team slid into my DMs a few months back? Wanted me to create an AI automation course. A big opportunity - talking about flying me to LA to film it, the works.

I was tempted.

Then I actually checked what Tai was saying about AI. You've probably seen the messaging: "Automatic income!" "Print money with faceless videos!" "Trading bots that beat the market!" Lots of emojis of rockets. You know the deal.

The promises were overblown. And when something is too good to be true then…it’s probably not true!

I respect the hustle. Tai's a master salesman. But the whole thing wasn't aligned with what I actually teach. So I respectfully declined.

Turns out that was a bloody good decision, eh?.. Yikes!

The Real AI Opportunity

Here's the mad bit - there IS serious money being made in AI. Last year alone, I pulled in £300-400K+ teaching this stuff. My workshop students charge £1,500 an hour and sign implementation deals off the back of it.

I’m in a Whatsapp group of AI builders who are also absolutely banking right now. Silly amounts of money honestly.

Greg Eisenberg has actually released a whole documentary about the new economy -

But the money isn't lying on the floor waiting to be picked up like the 19-year-old with broccoli hair on TikTok tells you! It’s important to cut through the hype (Greg’s thumbnail above ain’t helping - Greg!)

Why Everyone's Getting It Wrong

Every few years, we get a new "revolution" that's supposedly going to make everyone rich overnight. Real estate, dropshipping, crypto, NFTs. Now it's AI.

The pattern's always identical:

1. New technology emerges

2. Early adopters see genuine success

3. Grift merchants smell opportunity

4. Promises get more ridiculous

5. Everyone chases automated riches

6. Reality hits hard

BUT Business hasn't changed in centuries. Josh Kaufman nailed it in The Personal MBA - it's still:

• Value Creation - Solve real problems for real people

• Marketing - Get attention from people who have that problem

• Sales - Convert interested people into paying customers

• Value Delivery - Actually solve their problem as promised

• Finance - Make enough money to keep going

AI doesn't replace this formula. It supercharges it.

AI is much closer to:

• the steam engine

• electricity

• transistors

• plastics

• semi-conductors

• computers

• the internet

It’s a GPT, a General Purpose Technology. Yes…it’s confusing that that’s the acronym…tell me about it…

General purpose technologies are those on which other technologies and businesses are built.

The technology itself is NOT the business.

Internet is not a business. Computers is not a business. AI is not a business.

We still need a valuable business. Then we build with AI. We use AI to make it happen.

After guiding 500+ entrepreneurs through their first AI business projects, I've spotted two approaches that actually work:

Path 1: Build Authority

Become the bridge between AI and your industry. Every sector needs someone who speaks both tech and business.

Create content showing how AI applies to your field. Build an audience of people facing the problems you can solve. Authority opens doors to everything else.

Run workshops showing businesses how to use AI practically. I charge £4,000 for one hour because I deliver £40,000 worth of value to the room.

Companies desperately need guidance on AI implementation. They'll pay premium rates for someone who can show them exactly what to do.

Honestly I recommend this as a supplement to any business. It gives you authority and distribution.

Path 2: Create Solutions

Build actual automations that solve expensive business problems. Not fancy AI agents - simple workflows that save time and money.

Start with one painful process in an industry you understand. Automate it. Sell it. Scale it.

This is products + SaaS. Stuff that you can now build even if you aren’t a coder.

Your Unfair Advantage

The thread connecting these paths? Your existing industry knowledge.

AI tools are commoditised. Claude, ChatGPT, Cursor - everyone has access to the same technology. But your understanding of specific business problems in your field? That's irreplaceable.

Y Combinator suggests their entrepreneurs “go undercover” by getting a job. If you’ve already been working in an industry you are leagues ahead already. USE that.

Find Your Path

OK that’s all well and good but there’s still a MAD amount of choice. What to choose? What direction to follow? And more importantly - what to ignore?? What’s not right for you? Saying no is as important as saying yes during a gold rush.

Don’t worry - I gotcha! I've built you a quiz that shows you exactly which AI business approach suits your skills, interests, and market situation.

Takes 3 minutes and gives you a personalised roadmap with specific next steps. No fluff, just honest guidance on where to start. It’s free but will ask for your email - just give the same email you are subbed to this newsletter with and you’ll be logged in.

Take the AI Business Quiz →

This is a great first step to get you thinking over this weekend!

Keep Prompting,

Kyle

PS. And don’t forget to check out Marcin’s new group if you want to build! Link is here.