Are you real?

I was recently asked in our Whatsapp group why I do livestreams.

It’s a good question and the answer is relevant to us all.

The big reason is the need to be known as a real person.

Sounds wild right? And a year or two ago I’d have said the same - it wouldn’t even have been a problem.

But now several times a week I’ll have someone say “I wasn’t sure if you were real” when I’m on a livestream or doing a webinar or even (totally bizarre!) meeting in person.

This is what AI has done to us. And will do so increasingly.

We can no longer tell what is real from what is not. Which has tremendous impact on society - “seeing is believing” and “seeing it with my own eyes” are common phrases for a reason… for most of human history we’ve used visual confirmation as a reality check.

That’s gone. Done.

To quote Gary V here (in his hype-y but largely correct way):

"Every video on the internet within a decade will be fake. We are about to go into an era of deep fake videos. It is going to change our world... You got to remember real talk: video proof has actually been the judge and jury of our society for the last hundred years... Wait until we don’t trust a single video in the world."

This obviously has gigantic implications in politics, history and more. But I’m going to keep it more prosaic and bring it home to you.

We are in the final stages of you being able to prove you are real.

If people do not currently know you are a real living human being.

Then you have a short period of time to prove you are.

Because in a year or so the default will be to assume you are not real.

This is particularly important if:

• you want to be KNOWN in your industry

• you want to create content on social media

• you want to build a business based on attention

People who have already been out there, publicly, in the world will get grandfathered into reality.

We know Gary Vee is real because he’s been publishing for years. We know Alex Hormozi is real because he’s been publishing for years. We know Kyle is real becuase he’s been publishing for years.

Anyone new though?

The assumption is that they are not real. And as a result it’s going to be much more difficult to carve out a space for yourself and to become known, capture attention and build a business off your platform.

This brings me back to lives.

I do lives so people can see I’m real. That’s the main reason.

There is a “rawness” to just hopping on camera and delivering. All the mistakes, mishaps, camera overheating, arguing with trolls (don’t!) adds to your authenticity as a real person. And you are building up a catalogue of hundreds of hours of yourself being real - that’s an asset that will be hard to fake later.

So: should you be doing livestreams?

Maybe, maybe not. That’s a larger question and ties to your wider life and business goals.

What you should be doing though is cementing your reality.

Putting stuff out into the world that proves you are who you say you are.

Publishing, building, growing your network. With real people. Using your own voice (not AI!!).

Because that door is closing and closing fast.

Practically this means:

• working out why this is important - is it reach, subscribers, email list, buyers, clients?

• aligning this to your audience - who do you need to get in front of to reach this goal?

• then (and only then!) deciding how you need to show up in the world, what sort of output you need. It may be social media, it may not be!

• and finally actually doing the damn thing - producing and showing up, consistently, until you start to become known. Until you become the first call in your industry for AI.

I’ll be doing more workshops in our community about this shortly as it’s so important - on our last call people were asking about short form video so that’ll be the first one. Entry to the community is here for those interested: https://aiwithkyle.com/ai-with-kyle-group-chat

To the Task,

Kyle