AI with Kyle Daily Update 194: AI Can Write. You Need To Speak.

AI can write now. Really well.

You need to start speaking.

This livestream was about public speaking, content creation, and "yapping", which is apparently the new Gen Z word for talking into a camera and somehow building a business around it… yes yes I’m down with the kids.

Might sound stupid.

It is not.

Because AI is getting very good at the polished bits. Writing. Summarising. Slides. Captions. Scripts. Images. Clean little diagrams. All that boring corporate professional stuff!

So the question becomes awkwardly simple: if AI can do all the shiny output, where exactly do you still matter?

Answer: in the human bit.

Face. Voice. Judgement. Taste. Lived experience. Being able to answer a question live without hiding behind a prompt box. This stuff starts mattering way more.

Polish Is Cheap Now

AI can make content look professional in seconds.

Captions? Easy. Scripts? Easy. Slides? Easy. Generic advice? Everywhere. At HUGE volume too. Shit, if volume was all that was needed I could publish this newsletter 10 times a day!

The problem is that people are starting to smell this stuff instantly. If an ad looks too polished, if a post reads too neatly, if a video feels too synthetic, the comments fill up with "AI" and everyone mentally checks out.

This is already happening on social. It will happen in ads, landing pages, webinars, course material, the works. People can sniff out that ChatGPT stank and…when they do they are turned off.

Trust Moves To The Human

When polished output becomes easy, trust moves somewhere else.

It moves to the person.

Interestingly we see this swing quite often in social media and marketing in general. From professional to authentic and back again. I think though with AI in play this will be a more permanent shift. Reality and generation have been irrecoverably blurred.

Can I see your face? Can I hear your voice? Do you actually have a view? Can you answer live without falling to pieces? Can you show me you know what you are talking about without reading a synthetic LinkedIn post at me?

That is why raw content is working.

Not raw as in lazy. Raw as in human. A bit imperfect. A bit messy. Someone actually there. Someone who might stumble over a word and carry on anyway. That is partly why they work.

If you are building a business, a personal brand, a workshop business, a consultancy, a little education thing, whatever, you need people to trust you before they buy from you.

Content Creation Is Public Speaking

“Public speaking” sounds bigger than it is. And scarier.

You picture a stage. Lights. Probably some lanyard. Someone mispronouncing your name before you walk out. All very official.

Once I got asked what entrance music I wanted for a walkout. Me? Entrance music? Wut? (The temptation to have John Cena or The Undertaker’s theme was so so so high…)

The actual skill is simpler: can you explain one useful idea out loud to the people you want to reach?

That’s where you start.

An IG Reel is a tiny speech. A TikTok is a tiny speech. A livestream is a tiny stage. A webinar is a room. A workshop is authority with a calendar invite.

It’s the same “public speaking” muscle just at different levels.

Short-form video gives you repetitions. You can record, flub, delete, try again, and slowly train out the weird little habits.

The millennial pause, for example. You know the one. The little dead-eyed breath before the video starts. Best (and very funny) example:

@suprememelia

hi🙂 #marvel #mcu #captainamerica #steverogers #wanda #tonystark #natasharomanoff #loki

I still have old videos with it too. Yikes!

This is all stuff you can get better at though. You can train yourself. By getting in the reps and practicing. Then you move up: Short videos. Lives. Webinars. Workshops. Stage. It’s all the same thing just at different levels.

Don't Hide Behind The Machine

BuT WhAT aBOUt AI AvAtARs?

The temptation now is obvious. I get it honestly.

Use HeyGen or similar to make an avatar. Use ElevenLabs to clone the voice. Use AI to write the scripts. Use a faceless video tool to pump out fifty clips a day.

Fine. You can do that.

But so can every other bloke with a laptop and £29/month. Supply goes to infinity. Value goes to the floor. Congratulations, you have built a slop machine.

And you will still be outmanoeuvred by the team that has a mini data centre pumping out 100,000 clips a day over 15,000 channels.

It’s a race to the bottom and you (probably!) won’t win.

So don’t use AI? Nope! Just use it in the right places.

Use AI in the background. Absolutely. I do. My content system is basically a (orderly!) mess of transcript extraction, drafting, repurposing, dashboards, notes, clips, and various tools doing the grunt work so I have more time for the part that should stay human.

I do all of this so I can personally spend more time:

• Talking.

• Thinking.

• Judging.

• Showing up.

Basically using AI to show up more. Not to hide! Very different!

Yap Content Is The Point

The best format to capture yourself, your ideas and get across what you are about is Yap content.

Here’s a very good video on the idea:

Bit of a silly name but super important concept. Just talk. Give your view. React to something. Explain what happened. Say what everyone else is thinking but has not quite put into words.

The key line from that video: the rawness is the aesthetic, not the process.

You can still think. You can still prepare. You can still use AI to sharpen the point. But the final thing should feel like a person with a specific experience talking to another person.

AI also has no lived experience. And it never will. So bring that in. Put everything in context. Lived experience is ChatGPT-proof.

FYI: X has just launched its own "React with video" feature, which lets people record video reactions to posts using green screen, split screen, or picture-in-picture. This is X moving in a similar direction - more ""authentic” less AI. Makes sense as they are currently getting entirely overrun by AI bots.

I’ve personally been experimenting with react with video for a few days and have revived by dormant X account:

That’s ~90k views day 1, ~70k day 2. From a basically dead account. So yeah…jump on that!

The Human Reps Plan

Alright how to actually do this?

Do not overcomplicate this.

You have a phone.

Use it.

Pick one audience. Pick one idea. Pick one clear example. Record one short video. And publish it.

That is the rep.

No fancy microphone. No new camera. AirPods if you must. Use the in-app recorder on TikTok, Instagram, YouTube, or X because it lets you record in little chunks and delete the last section when you inevitably fluff a line.

Lovely. That’s it. No need to overcomplicate.

The perfect video can wait. The useful habit is getting your ideas out of your head and into the world through your actual face and voice.

AI can make you faster. It can make your preparation better. It can clear the rubbish out of the way.

But it cannot be you in the room.

So stop hiding. Start yapping.

To the Task,

Kyle